Cart Driver LoHi
Cart Driver is Denver's favorite Neopolitan pizza, long serving out of a shipping container restaurant space in an industrial part of town. Their second location is a more family-friendly, full-menu experience that required a cohesive reimagining of their existing brand. Each location shares the primary logo assets but have their own brand ecosystem including colors, typography, design systems and application. The original location is modern with a bright color palette and emotive complementary type, which in turn became more classic, deep and sophisticated for their new LoHi location.
PROJECT TYPE
Brand Expansion
Collateral
Signage + Wayfinding
ROLE
Graphic Designer
CREDITS
Client — Cart Driver
Agency — Wunder Werkz
Photography — Erin Anderson, Adrienne Thomas
YEAR
2020
The RiNo location focuses on modern, vibrant, warm colors and san serif type faces. The bright pops help highlight areas of interest and bold faces reinforce information in the urban, high traffic area.
The LoHi location utilizes a contemporary take on classic neighborhood Italian themes. Strong, heritage colors and mid-century Italian fonts build out a brand with warmth and approachability.
