Thunderbolt LA
Thunderbolt is part cocktail bar, part neighborhood restaurant, all southern charm. A piece of Georgia in LA's Echo Park neighborhood, every element of the brand reflects an affable attitude and down-home hospitality.
PROJECT TYPE
Brand Identity
Collateral + Menus
Signage + Wayfinding
ROLE
Graphic Designer
CREDITS
Client — Thunderbolt LA
Agency — Wunder Werkz
YEAR
2019
Thunderbolt's menu needed to be dynamic and understandable. The three-page tabular design puts cocktails front and center (as they should be) followed by food, beer and wine. These all live on custom clipboards fitted with classic acco clips.
Since cocktails are the cornerstone of Thunderbolt's refreshments, an system of iconographic illustrations preview the presentation of every drink. And since the Peach Thunderbolt is their namesake beverage, a juicy peach lands itself in the brand's primary mark.
